• Rocket_Launching_ProductHunt_Databoard

How To Launch On Product Hunt As A Startup

If you have missed it, Databoard launched on Product Hunt Wednesday 18th of October. It was a great and exciting experience as we worked again with Chris Kubbernus. Our SoMe & Content Manager Ghezal Arian wrote a personal blog about the whole experience in Medium “Product Hunt Launch Through The Eyes Of A Start-Up Member”.

I am Ghezal and I have been working for the last 6 months as a SoMe & Content Manager at Databoard. The digital signage industry and Databoard were both new for me. Also, I had never heard of Product Hunt.

During this period I needed to launch a product, that I barely knew, on Product Hunt, a platform that I barely knew. It was a fun and exciting experience, with a little bit of positive stress. In this blog, I will explain to you exactly how this experience was and I hope you can get out the best of it if you are planning to launch on Product Hunt.

Information Phase

In this phase, which was around 3 months, I got a better understanding of Databoard. Meanwhile, I was reading a lot on Product Hunt such as, “what is it?” and “how to launch?”. I made myself an account on Product Hunt, I loved it. I discovered some neat products and started using them myself, like crello.

Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.

I also received help from my colleagues to understand the basics about Product Hunt in these first three months. Together with my colleague Dale we made a plan, then I went on a short vacation. Dale started the first steps to actively look for products that were similar to Databoard and interesting for start-ups, while I was on vacation. We thought we had it all figured out and were ready to go crazy on twitter and Product Hunt.

Product Hunt making adjustments

After I came back from vacation, I took over The Product Hunt Project from Dale (it was his turn to go on vacation) and that’s when things started to get crazy. Product Hunt had started to change. This was a big deal for me as I just familiarized myself with the old Product Hunt and now I have to learn about “Upcoming Page” and the “Ship” feature.

We made an “Upcoming Page” with the help of Nick Abouzeid. We promoted the “Upcoming Page” on our main social media platforms like Facebook, Twitter, and LinkedIn. Three email templates were prepared to be sent out to our subscribers

1. An introduction to Databoard

2. Introducing our team & our 2 new integrations

3. Announcing our official Product Hunt launch

The great thing about the messaging future of Ship is that you can see who your subscribers are, you can even download a CSV file of your contacts to add them to another mailing list or you can import your own contacts to the Product Hunt mailing list. The best part is that you can grow your community through the upcoming page and keep them updated about your product or service through the Ship mailing list. A really nifty feature. The only two downsides are that you’re limited to sending out one message per week and there is a waiting list when you want to use the feature for free.

Interacting with the Product Hunt community

If you are not familiar with the Product Hunt community, start interacting with them right away. From my experience, it is quite easy to interact with hunters and other members of the community. The community is big so be sure that you have a focus on what your Product Hunt goal will be. Our focus was to interact with hunters, especially because they are influencers and have a great following. You can also focus on makers or products which we found through the leaderboards lists. We did not focus on makers and products because there were not many products similar to Databoard or makers who made products similar to Databoard.

Interacting is easy, but building up a community of product hunters that are interested in your product takes time, so make sure you start at least 3–6 months before launch with this part of your Product Hunt Launch Phase. We started early, but it was not intensive enough, my advice is to have 1–2 people in the team who devote their time to this every day.

Channels, where Product Hunt members are active, are Twitter, Medium, and Product Hunt.

Check everything before launch

We made a checklist for everything and checked everything before launch. I do advise that even when something goes wrong, don’t worry too much, especially if it’s your first launch. Learn and improve it for the next time. With our launch several things were not ready:

  • Our website’s welcome for Product Hunters could definitely have been better, we advise using tools such as Intercom or Sleeknote to welcome Hunters
  • Make sure your links work on the Product Hunt page
  • Add articles from other websites or media that have written about your company, we saw this too late sadly
  • Check the format of your media before uploading

How did the Databoard launch go?

The Databoard launch did go well when looking at the fact that Google Calendar launched its new look the same day, we stayed on the front page the whole day and we also got plenty of visitors through the Product Hunt launch to our website.

We also received some great amount of demo’s and some sales. We are proud and ready to launch again when we have exciting news ?

If you have any tips or tricks I did not mention, feel free to share it, it will be helpful for all of us.

2017-10-25T16:18:17+00:00 October 25th, 2017|News, Tips & Tricks|